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What Kind Of Goods Should Be Displayed At The Checkout Counter To Attract Customers?

Mar. 18, 2019 | 15:46:56

The checkout counter is the last place for customers to stay. All shopping customers must concentrate on this. Research shows that customers are most likely to generate impulsive shopping while waiting for the cashier. Therefore, the cashier area is an excellent promotion area. Such an important promotion area, Countertop Display is an essential display props, then, what kind of goods should the cashier display stand display to attract customers to buy?

Countertop Display

1. Branded product Display Stand

Displaying well-known branded merchandise on the back cabinet behind the checkout counter, or the current advertising merchandise, with the well-known, popular and seasonal elements, the merchandise will say to the customer: "I am here, take me home!" Of course, its size needs to meet the characteristics of the back cabinet.

2. Small convenience display stand

We often have the experience that when we go to the supermarket and return home, we think of something we want to buy and forget to buy it, and most of them are small convenience items. Convenience goods need to be arranged by the store staff to find the points that customers need.

3. Multi-point display display stand

Some companies mainly promote varieties, in order to achieve sales to a greater extent, there will be multiple display, normal shelves, and will be reflected in the vicinity of the checkout counter.

4. Impulsive consumer goods display stand

In general, products that extend to foods such as plum, chewing gum, candy, children's snacks, etc., are likely to cause impulsive consumption by customers. They can be displayed on several small boards in front of the checkout counter, and their height is just the same as that of children. This area is not limited to children.

5. Novelty product display stand

Especially some very interesting and very novel products.

6. Recommended area display stand

 The area near the checkout counter is a place where customers are highly concentrated. If you cooperate with the manufacturer, you can also set up some back cabinet areas.

7. Always change the new product display stand

The goods in the checkout area should be replaced frequently. First, after a period of time, customers will be familiar with the goods, causing visual fatigue and burnout. Second, time is passing, and attractive products are different.

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